e64 Blog

As a Web Designer/Developer I feel that the key to being successful is to be aware of your sites overall aesthetics, meeting your customers requirements, and more importantly your customers audience. There are thousands upon thousands of templates already on the net which can be downloaded and edited to your choice. However, your own specific ideas and initial designs may not fill the criteria to those of the customer. Therefore it is essential to fully understand the set of customer requirements before implementing the site to your own specific taste.

I have also recently discovered that getting the correct colour scheme is also important in the success of a website. I encountered a problem with colours when working with a menu navigation bar – no matter what colour I tried it just wouldn’t work! In the end persistence and decisive action allowed me to get a good colour scheme.

Although I got a good set of colours that worked together well, I still had to relate to the websites audience in order for the perfect result – making sure the text was visible to visually impaired users, and that the colours didn’t blend in with other areas of the site.

There are four basic colour schemes that can be used on a site:

• monochromatic
  Using colors of the same hue. They may have different tints or shades depending upon how much white or black is added.

• analogous
  This uses colors that are close to one another on the color wheel.

• complementary
  This is often seen as “opposite” because the two colors in a complementary color scheme are opposite one another on the color wheel.

• triadic
  These colors are evenly spaced on the color wheel.

… remember, who is the site for, you or the customer?!

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