Visitor traffic is a major factor when it comes to proving the success of your website. Your website may pull in traffic, but perhaps the majority of this traffic are leaving after just a quick glance. The reason for this is varied, however the last thing you want is to lose is your vistors before they’ve performed a desired action, or even ‘dug in’ to the rest of your site. One of the main reasons why your traffic is leaving early is because there’s an aspect of your site that they just don’t want to be struggling with.
Your site should offer your customer a pleasant experience……. it should lure them in and then give them opportunities to navigate comfortably around the site. Not only is navigation around the site important to a customer, the speed of which this event happens is also important. Waiting for pages to load can frustrate a customer, consequently making them leave your site to visit your main competitors.
It is vital to understand that the overall flow and design of your website is aimed towards your customers because they are going to be the ones using it. Therefore you MUST make them happy, and you MUST make them want to stay and read more.
Not only can site navigation and loading speeds push your customers away, but advertisements can also have this effect. Your customer has visited your site to view YOUR products so why have you completely smothered your pages with products that have no relation to your company?! It’s just sheer madness. OK so a few advertisements are acceptable and can also help with the promotion of your site, but having a page covered with different banners of different colours and sizes will inevitably ruin your overall design and aesthetics and will also contributes to your traffic moving away. Your customers may find your advertisements annoying, however they will completely detest pop-ups every 5 seconds telling them information that they just don’t care about. Remember to be careful when involving advertisements, quality over quantity.
To conclude, as the person in charge of your site you must take into account that the site is for your customer rather than yourself. Remember not to over do it when pulling in advertisements, audio and video. Not only will this annoy the customer if its not implemented correctly, but it will also reduce the page loading time. Make sure that your customer is comfortable when visiting your site and can take full control over what they want to achieve.If you don’t look after your customer, then they will just leave your site.
Could your visitors become their visitors?
