For those of you who have a LinkedIn account are you using it to best advantage?
As a business-focussed Social Media site it has features that are much more aligned to business rather than friendship, and one of those is the option to get recommended by other LinkedIn users.
Why is this a useful option? Well recommendations through LinkedIn come across far more independent and genuine than testimonials on your own website, and whilst you may get some contact through LinkedIn (or equally you may not) what you can always do is suggest that new prospects checkout your LinkedIn profile and read through your recommendations, as well as the testimonials on your website.
So if you’re not asking people to recommend you – why not? And if you don’t yet have a LinkedIn account get one here, and start getting recommended.