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Website Content Writing – The 8 R’s

By on April 14th, 2011

When it comes to providing website content for your Search Engine Marketing campaign it often appears overwhelming for our clients, and at this point can hinder the progress of the project. Perhaps to simplify this procedure it is helpful to think of the 8 R’s of website content writing with Search Engine Marketing in mind………. Read the rest of this entry »

If you get "Liked" you'll need to be "Plus One'd" too!

By on April 7th, 2011

Recently Google announced the launch of it’s +1 button. This in some way is similar to Facebook’s ‘Like’ button but currently just works on their Search Engine Results Pages (SERPs) where you can +1 (pronounced plus one) a listing in the Search Results – this also will affect AdWords (paid ads). If you +1 a… Read the rest of this entry »

Websites go live with 'all new' Amazon Payments

By on March 30th, 2011

Today Amazon have launched a new payment service for eCommerce websites. As part of that launch Amazon had selected two websites in the UK to have the new service integrated into their checkout pages; two websites were selected and both of these sites were on e64′s eSPOSURE platform. Over the past month we have been… Read the rest of this entry »

Solo Card Deactivation

By on March 25th, 2011

On 31 March 2011, card issuers will stop accepting Solo card transactions. The change comes as a result of MasterCard’s Maestro Alignment Migration programme, which is migrating domestic Maestro users onto the international Maestro platform. Getting ready for the change Sage Pay will manage all of the back-end system requirements and changes to our generic… Read the rest of this entry »

Is this the end of SagePay's Technical Issues

By on March 10th, 2011

For those of us who have again had website issues at the hands of SagePay miss-managing their own system updates, I think will share with me how repetitive they are getting with their apologies. It seems to me that each time SagePay do some work on their systems they mess it up causing issues with… Read the rest of this entry »

Networking Exhibition for West Midlands Businesses

By on March 9th, 2011

  Tuesday 17th May 2011 From 10am until 1pm at The Ramada Hotel, Habberley Road, Bewdley, Worcestershire, DY12 1LA Bewdley Development Trust and IJM Media would like to invite you to promote your business to companies from across the region and network with like-minded professionals – free of charge! Due to the success of our… Read the rest of this entry »

Networking on Ice

By on February 23rd, 2011

As usual last Friday I went to a local business networking group Severn Valley Business Group, and with it being half term I took my daughter Katie (aged 11) along too who did a great job delivering the e64 presentation to the group. When we got there we had quite a different networking meeting as… Read the rest of this entry »

If imitation is a form of flattery, Bing must love Google

By on February 2nd, 2011

A recent article posted by Danny Sullivan, a leading Search Engine analyst, explains how Google has ‘caught Bing out’ at copying Google’s search results. Google set up an elaborate sting operation to show that when Bing doesn’t really have any good suggestions of its own, it copies Google and uses their results instead. Bing have… Read the rest of this entry »

Could Mind Mapping Benefit You?

By on January 25th, 2011

Yesterday I attended a day’s training on mind mapping with Barry Mapp from the House of Learning (www.houseoflearning.co.uk). I had previously looked into Mind Mapping quite some years ago and since then had both got out of the habit and forgotten the key principles that differentiate a proper Mind Map from the various other methods… Read the rest of this entry »

Google Launches Real Time Testing for AdWords

By on January 20th, 2011

To improve paid search performance, testing is a must.  But it can be challenging, limiting, and even a tad frustrating. But Google’s ACE tool offers new testing possibilities. Understanding the value The Google ACE tool (Adwords Campaign Experiments) allows marketers to conduct real-time, simultaneous testing of almost any combination of adgroup variables: keywords, bids, landing… Read the rest of this entry »