In recognition of this, and the skills and expertise we have developed during this time, we have gone through the accreditation process with Google and are now Google AdWords Certified Partners. As part of this one of our team, Kyle Williams has become individually qualified in Search Marketing.

Although our existing customers already know our expertise with AdWords, this means we have been certified by Google as a professional online marketing agency who can effectively manage, analyse and optimise AdWords campaigns to be the most effective they can be.

Google AdWords Certified Partners must demonstrate an in-depth understanding of AdWords by passing exams, and must meet all Google’s own qualification requirements. These requirements ensure we demonstrate not just our understanding of the Google AdWords system, but also how to best use AdWords to achieve any given set of goals.

If you would like more information about using Google AdWords to extend your reach, or any other aspect of Search Engine Marketing call us on 01299 400797, visit www.e64.co.uk or email adwords@e64.co.uk.

Be Bold

Examples:

1. Lost World Fairs

2. Spotify

3. Drop Box

All of the above sites have one thing in common that contribute towards their overall success; their all BOLD. By this I am not necessarily concentrating on fonts, more towards the impact that the landing pages have on the user. Whether it be an over-exaggerated title, large “call to action” button or something as simple as the background colour, each site manages to catch your attention, wanting you to explore the website in more depth. By using large images, buttons and text the aesthetics of the site are already enriching the chances of keeping a customer on your site, also adding to the effectiveness of the websites structure and layout. Having a robust structure to your design boosts the overall usability of your site, something that is extremely important if your customer wants information or a product without having to wade through page upon page of futile information.

New Technology

HTML5 can bring a whole new dimension to your website, offering flexibility which can make your website incredibly responsive and interactive for your customers. A lot of features that may have used Flash can be scrapped and replaced with HTML5, with relatively little code work.

However you must take into account when programming in HTML5 the cross-browser compatibility, and what may appear to be a fully functional, stunning website being viewed in a modern browser can appear to be a broken site, by someone using browsers such as IE6 and IE7. This has always been a big issue for developers out there, however there are websites out there that can help to make cross-browser experiences enjoyable for everybody involved.

Cut the content

Traditionally most websites you come across appear to have a horizontal or vertical navigation bar enabling you to go to different areas of that site. However during 2011 and now in 2012 it is becoming more common for website’s to have just a single page containing the important information that the customers want to read. These website’s can be very effective, especially with HTML5 around to develop them.

However you must take into account what you are wanting to achieve through your website before jumping into a more modern approach to design. If you are wanting to show off lots of information, images, text, testimonials etc. then having a single page website can be very limiting to the content that you would like to display. However if your aim is to send clear, to the point messages then by all means the way forward would be to take a more modern approach, as it would dramatically improve the performance of your site, and most importantly lodge that message into your customers brain in a matter of seconds.

Interact socially

Incorporating your social media presence in your website is a must. Social media is a fantastic way to communicate and make relationships with potential customers and to maintain relationships with current customers. If integrated into your site appropriately it can really benefit your place in the social hemisphere, increasing potential revenue for your website and also keep them important customers happy and up-to-date with current affairs within the company.

Usability

Is your website practical for your target audience? Are you offering your customers the opportunity to take complete control of the features that your website is offering? If not then it is a serious problem that will not only affect the amount of traffic being generated to your site, but will also prevent likely conversions and decrease the chances of a sale taking place. If this is the case with your current website, whether it be a simple brochure site or a fully functional online shopping site, then e64 have the perfect solution to overcome this devastating problem. We aim to create websites both with outstanding aesthetics and functionality but also endeavour to take into account your customers first. Our designs are minimal, modern and very pleasing for a potential customer to be able to easily locate a product or piece of information boosting the chances of conversions, traffic and profit to your company. Our expert team of highly committed developers take into account every loop hole that damage many thousands of websites out in the big wide web and guarantee that your site doesn’t follow suit, giving your site the absolute maximum chance of becoming the leader in your particular market.

Over the years we have developed a wealth of experience in building links and connections to help boost websites on the Search Engines. Using our experience we have developed our innovative and effective link building system, eLink64.

eLink64 allows us to generate a powerful link profile for your website that search engines like Google pick up and use to raise your site’s authority, and so rank it higher for the search terms that matter.

Link Diversity

We use a combination of site types to build this profile, gaining links from established Blogs, Web 2.0 (interactive sites like Facebook and MySpace), Article Directories, Social Media Links (Twitter, Wiki sites etc.) and Social Bookmarking sites (e.g. Delicious and Digg). The graphic below represents how we use each type of site to either link directly to your website, or link to those links and boost their strength. The diversity of links strengthens the profile of your site.

Three Tier Linking

To really make these links work for your website, we make them work for each other in a three tier structure (as shown in the previous diagram). We use links from the established blogs, social bookmarking and social media sites as tier 1 links that link directly to your website.

We then create links from Web 2.0 sites, Article Directories and Forums to link to those pages on the tier 1 websites where we have placed the links to your website. In doing this we are building the strength of those links to your site. We then further build the weight of the tier 2 links by using a third tier which link to the pages where the tier 2 links were placed.

This creates a network of links, and interlinks where the most powerful type of sites link directly to your website, which are boosted in strength by links we have created in a network of cross‑linking from a diverse and wide range of website styles and content. The result is a flow of links that gain strength and power from each other and so boost your website’s ranking for the chosen targeted keywords on the search engines. With eLink64, these links are generated each month, every month.

eLink64 Link Network

The diagram below represents the link network eLink64 generates, and shows how the interlinking strategy of this system generates a highly effective link profile for your website.

RSS Feeds and Site Pinging

An important element of eLink64 is that it not just creates the links, it uses a combination of RSS feeds and ‘ping’ services, as provided by Google and other search engines.

The search engines provide ping services to allow websites to alert them of new pages so they can index the content quicker. eLink64 uses these services to ensure that each link created is found quickly by the search engines, and so starts to benefit your website sooner rather than later.

Monthly Reporting

Each month we provide you with a spreadsheet of all the links eLink64 has generated, each link will be live so you can check them out and see how your link profile is growing each month.

You should note though that on its own eLink64 will not have the full desired effect, and your website will also need to be fully search engine optimised for the same terms that eLink64 targets.

Search Engine Optimisation

As mentioned in the previous section, to make sure your site gains the maximum benefits from eLink64 your site needs to be fully optimised for the chosen search terms. Our Website Promotion service, often called Search Engine Optimisation, looks at building your website’s ranking and visibility on the main listings with the major Search Engines.

To make sure your website gains the maximum benefit from eLink64, there are two activities we would complete, which are explained in more detail later in this document.

• Keyword Research and Competitive Analysis
• Web Page Optimisation

The overall aim for your website is to achieve great rankings in the free listings on the main Search Engines. By presenting your website in a certain way, tweaking your pages’ content as well as managing other activities, we can ensure your website will rank well for the chosen search terms. The benefit of using e64 is that we only research and recommend terms that will have a direct benefit to your bottom line. The two specific activities we recommend to compliment eLink64 are:

Keyword Research and Competitive Analysis

We can conduct comprehensive keyword research and analysis to identify the main search phrases the website should target. By analysing the search terms actually being used in over 350 million recent live searches this ensures the website is targeted to attract high numbers of suitable visitors.

During this stage we also assess how competitive each keyword is by looking at how many other web pages are specifically targeting them. This allows us to recommend the most appropriate keywords to use in the website and supply a report showing the predicated number of visitors you could receive if you were in the top three to five websites listed for each particular search term.

Web Page Optimisation

Once the most effective and popular keywords for the website have been selected, suitable pages should be worded to reflect them. Not all pages of a website need to be optimised and the overall number selected is dependent on the results from the keyword research and discussions about those results with the client.

As part of this stage, both the technical and visual design of the site is also reviewed as these help gain higher rankings and more importantly, higher conversion rates for your site.

Pages from the site are then selected and recommended for optimisation, once it has been agreed which pages will be optimised we will optimise the existing copy and submit the changes for your review. If new pages are to be optimised we would require the initial copy for us to optimise.

In December the ICO published a mid term report highlighting that very few websites had started planning their compliance and at the same time the issued an updated guide to the new legislation that clarified what websites need to do to become compliant.

Many website owners may not even realise their sites use cookies, however in most cases they will, and many commonplace services require these, such as Google Analytics,  eCommerce Shopping Baskets, login information with a “Remember Me” check box etc. all use cookies to record information.

e64 have been reviewing this legislation and will be producing a package for all their customers to ensure their websites comply and we will be contacting all our customers to ensure their websites are compliant. However we can also help anyone else who owns a website and need to ensure it too is compliant and we have developed a very easy to use add-on that we can incorporate easily into any website, for more information about this package please contact e64.

Activate Health have entered the health market offering premium products and supplements that until now have not been readily available to the public.

They are also marketing their products towards spas, health clinics and gyms.

For more details about Activate Health and the range of quality products I would encourage you to take a look at their new website at www.activatedhealth.co.uk.

That’s quite a lot of traffic, and with the number of visits per hour often exceeding 4,000, often getting well over 1,000 concurrent visitors using the website, it is a real success story and it is expected that this will be exceeded December, probably just in the first three weeks!

Clearly this is testimony to the commitment and drive The Watch Hut team have towards their customers and their business, and it is also an endorsement of the system they have that can manage and support this amount of traffic 24/7. So it may come as no surprise that their website is running on e64′s very own eSPOSURE system.

eSPOSURE is our own platform, fully developed and supported by e64, and is a powerful, easy to use eCommerce system designed to run websites for anything from 1  to over 1 million visitors a month. For more information checkout our eSPOSURE page on the website.

Here at e64 we have always believed that quality SEO in fact is a benefit to Google and their searchers as it helps new websites with decent content and services get found.

And it appears now that Google agrees! Matt Cutts, a senior engineer from Google’s Web Spam team has posted this video discussing this very point, so if ever there was a good time to think about your SEO, now would be it so feel free to get in touch and discuss this with us.

Matt Cutts Video on if SEO is Spam

This is slowing up our responses to email, and also affecting the speed in which we can upload changes from support requests and project work. We are told this is being looked into as a matter of urgency however we have not been given any timescales for a resolution yet.

We apologise for any delay in responding to your email or publishing changes to your website this may cause.

Initially I was surprised that I’d missed this in amongst the Rugby World Cup stuff, painting my lounge and track news from Formula 1 and the tragic death of the IndyCar driver, Dan Wheldon.

It will be interesting to see how they will integrate this into their existing range of products. Undoubtedly I would expect to see  integration with their Instant Messaging products, Windows Live, come quite quickly, there could also be the possibility of built-in support with their Windows Mobile operating system bringing VoIP to the mobile market. Ok, Skype have had their own offerings for a while now, but that was a separate app and its not been fully integrated into an OS before – and let’s face it, being integrated into an operating system didn’t do Internet Explorer any harm did it?

Only just over 22 days left before the big event and bookings on the website for breakfast are filling up.  If you want to make breakfast then you need  to book now so you don’t  miss out on what is going to be a very interesting start to the day, with a great guest speaker in Andrew Cave thrown in.

The event is shaping up to be a very successful day, and all the details you need are here:

http://www.svbg.co.uk/blog/index.php/svbg-expo/