There have been many discussions about whether Google considers SEO (Search Engine Optimisation) companies to be in some way spamming the Search engines, trying to “get one over them” to falsely boost the rankings of a website. Here at e64 we have always believed that quality SEO in fact is a benefit to Google and their searchers… Read the rest of this entry »
Archive for the ‘Search Engine News’ Category
Less is More – Really?
By Kyle on September 14th, 2011OK, so nobody wants to go to a website and be submerged immediately with huge amounts of text, animations, images and overwhelming colour schemes. They want to come to your site to pin-point, in the quickest and easiest way possible, what piece of information they are trying to retrieve, whilst maintaining a clear, impacting design… Read the rest of this entry »
A new way to get attention – courtesy of Google
By Simon on September 6th, 2011So, we’re all trying to find new and imaginative ways to get someone’s attention aren’t we? Well how about letting Google contact your mailing list for you to tell them new stuff about your business? Sound good doesn’t it – Google emailing your contacts alerting them about new stuff you’ve done. This is what can… Read the rest of this entry »
If imitation is a form of flattery, Bing must love Google
By Simon on February 2nd, 2011A recent article posted by Danny Sullivan, a leading Search Engine analyst, explains how Google has ‘caught Bing out’ at copying Google’s search results. Google set up an elaborate sting operation to show that when Bing doesn’t really have any good suggestions of its own, it copies Google and uses their results instead. Bing have… Read the rest of this entry »
Google Launches Real Time Testing for AdWords
By Simon on January 20th, 2011To improve paid search performance, testing is a must. But it can be challenging, limiting, and even a tad frustrating. But Google’s ACE tool offers new testing possibilities. Understanding the value The Google ACE tool (Adwords Campaign Experiments) allows marketers to conduct real-time, simultaneous testing of almost any combination of adgroup variables: keywords, bids, landing… Read the rest of this entry »
The Triggers of a Google Website Penalty
By Rachel on July 13th, 2010Yes…..Google has the power to ‘penalise’ your website so beware! What does ‘penalised’ mean? ‘Penalised’ means that the site exists in Google but ranks considerably lower than it has done. A ‘ban’ refers to a situation where the site gets removed from Google and doesn’t appear in search pages anymore. A penalty causes a severe… Read the rest of this entry »
At What Point Should You Optimise Your Website?
By Rachel on June 3rd, 2010Always consider HOW you are going to get your website ”found’………perhaps it’s worth considering Search Engine Optimisation (SEO)!
Pros of PPC advertising (Pay Per Click)
By Rachel on June 2nd, 2010• Instant implementation & Immediate Results – once campaign is set up, a relatively instant impact can be seen usually taking just a few hrs until the advertisements appear on the search results. Adjustments can also be made instantly • Highly targeted visitors • Increase in site traffic • Increases the websites exposure • PPC… Read the rest of this entry »
Google Launches 'Google TV'
By Rachel on May 25th, 2010As predicted amongst the ‘development’ industry, Google announced Google TV last week. Obviously, search will feature heavily in this service – particularly in the form of the Quick Search Box. What will happen if this takes off? It’s time to start optimising your web content for the big screen – similarly to Google making it… Read the rest of this entry »
